07 June 2011

New Vehicle Sales Impacted, Japanese Disasters

Japanese Disasters, New Vehicle Sales Impacted : Motor Trade Association (MTA) said the new vehicle market for May showed the first effects of the recent earthquake and tsunami in Japan, with several leading brands reporting sharply lower sales, despite the market remaining relatively solid.

Sales in May generally lift after April, which is usually one of the quietest months of the year, sales-wise. While that trend was repeated this year, the increase in sales was less than usual, due to the restricted supply which appeared to affect market leader Toyota and to a lesser extent Honda. Both companies suffered disruption to production facilities during March’s disasters, and the slowdown in sales had been anticipated by the industry.

Registration data just released by NZ Transport Agency shows the overall new vehicle market of 6,563 units was up 953 units (17 percent) compared to April 2011, and up 146 units (2 percent) compared to May 2010. For the year to date, overall sales are still ahead of 2010 by 2,912 units (9 percent).

New car sales of 4,535 units were up 277 units (7 percent) compared to April 2011, but down 81 units (2 percent) compared to May 2010. For the year to date, new car sales are still ahead of 2010 by 1,430 units (6 percent).

The new commercial vehicle market was strong during May. Sales of 2,028 units were up 676 units (50 percent) compared to April 2011, and 227 units (13 percent) compared to May 2010. For the year to date, new commercial sales are still well ahead of 2010 by 1,476 units (21 percent).

Commenting, MTA spokesperson Ian Stronach, Marketing and Communications General Manager said “The overall results in May are not surprising. Some Japanese brands are more reliant on their local production than others, and we are seeing the results of that in our market. The effects are likely to be felt for some time yet. Those brands with some or all of their production facilities outside of Japan are likely to benefit significantly.”

Holden led the new car market for the first time in many months with sales of 560 units – 12 percent share of the market. Hyundai continued to perform strongly with sales of 454 units – 10 percent share of the market. In third place was Suzuki with 433 units – 9.5 percent share, followed by Ford with sales of 422 units – 9 percent share, with Mazda rounding out the top five with sales of 420 units –also with a 9 percent share. Traditional market leader Toyota was back in sixth place with sales of 331 units – 7 percent share.

The race for individual passenger car leadership also had a somewhat unfamiliar look. Suzuki Swift took top spot with sales of 286 units ahead of Holden Commodore on 205 units, followed by Holden Captiva with 181 units, Hyundai i30 with 173 units and Ford Mondeo on 151 units. Long time leader, Toyota Corolla, was in ninth position with just 88 sales.

“Obviously, there will be quite a few brands vying to fill the gaps created by the supply constraints being felt by some Japanese based manufacturers. Add to this the strong stimulus in the form of the traditional ‘Fieldays Specials’ and the result is a market that’s as competitive as ever. Some leading models are available at heavily reduced prices, which will no doubt spur on buyer activity” said Stronach.

Toyota held strong in the light commercial segment however, with HiLux sales of 450 units making it New Zealand’s top selling model overall. Some way back in second spot was Nissan Navara with sales of 221 units and Ford Ranger in third with sales of 208 units.

The used import car market also showed buoyancy during May. Sales of 7,013 units were up 857 units (14 percent) compared to April 2011, but down 368 units (5 percent) compared to May 2010. For the year to date, used import car sales are still behind 2010 by 2,076 units (6 percent).

The motorcycle sector continued to cool along with temperatures, and at 528 units, was down 6 percent compared to April but encouragingly, was up 99 units or 23 percent compared to May 2010.


Related Post :

5 comments:

Suzuki dealer milwaukee said...

Soon after the great disaster, the market was too much affected. But the current car market is improving its performance day to day.

ninest123 said...

air jordan pas cher, burberry, prada handbags, ray ban sunglasses, louis vuitton, louis vuitton, tiffany jewelry, air max, prada outlet, tory burch outlet, polo ralph lauren outlet, jordan shoes, louis vuitton, nike roshe run, louboutin pas cher, replica watches, ralph lauren pas cher, kate spade outlet, nike air max, oakley sunglasses, michael kors, gucci outlet, oakley sunglasses, louboutin shoes, ugg boots, louis vuitton outlet, oakley sunglasses, cheap oakley sunglasses, nike outlet, polo ralph lauren outlet, ray ban sunglasses, longchamp pas cher, longchamp outlet, christian louboutin outlet, louboutin outlet, nike air max, ray ban sunglasses, chanel handbags, oakley sunglasses, longchamp outlet, longchamp, ugg boots, replica watches, nike free, sac longchamp, tiffany and co, uggs on sale, louis vuitton outlet, nike free, louboutin

ninest123 said...

nike air max, timberland, nike blazer, true religion jeans, nike air max, abercrombie and fitch, mulberry, true religion jeans, nike roshe, ralph lauren uk, ugg boots, coach outlet, michael kors, ugg boots, tn pas cher, ray ban uk, hermes, coach purses, vans pas cher, true religion jeans, sac guess, ray ban pas cher, hogan, kate spade handbags, hollister pas cher, michael kors outlet, replica handbags, michael kors outlet, air force, coach outlet, burberry, michael kors outlet, nike free run uk, north face, burberry outlet online, north face, vanessa bruno, converse pas cher, oakley pas cher, michael kors, michael kors, nike air max, michael kors, new balance pas cher, true religion outlet, michael kors outlet, hollister, michael kors outlet, lululemon, lacoste pas cher

ninest123 said...

oakley, nfl jerseys, converse outlet, p90x workout, baseball bats, birkin bag, lancel, jimmy choo shoes, ralph lauren, abercrombie and fitch, mcm handbags, gucci, chi flat iron, nike air max, bottega veneta, babyliss, ghd, longchamp, north face outlet, hollister, hollister, nike roshe, giuseppe zanotti, herve leger, new balance, ferragamo shoes, lululemon, soccer jerseys, asics running shoes, wedding dresses, mac cosmetics, nike trainers, vans shoes, reebok shoes, beats by dre, nike air max, vans, north face outlet, celine handbags, instyler, timberland boots, louboutin, mont blanc, soccer shoes, valentino shoes, insanity workout, ray ban, iphone cases, hollister, nike huarache

ninest123 said...

louis vuitton, moncler, moncler, canada goose outlet, canada goose outlet, louis vuitton, canada goose uk, marc jacobs, moncler, moncler outlet, swarovski, replica watches, montre pas cher, juicy couture outlet, louis vuitton, canada goose, canada goose, moncler, hollister, ugg pas cher, coach outlet, moncler, swarovski crystal, canada goose, toms shoes, moncler, pandora charms, sac louis vuitton pas cher, bottes ugg, moncler, pandora charms, links of london, juicy couture outlet, supra shoes, ugg,uggs,uggs canada, louis vuitton, ugg boots uk, wedding dresses, canada goose, ugg,ugg australia,ugg italia, pandora jewelry, doudoune canada goose, thomas sabo, pandora jewelry, karen millen